Ridgeline Roofing Co. (sample)

Your business name, phone or address isn't fully clear on your website. (seen directly on your website)

These details are what search engines and directories compare against. Clear details build trust.

Show your business name and contact details clearly in the footer of every page.

1. Add your business name, phone number and (if customers visit you) address to the footer of every page.
2. Use exactly the same wording you use on Google and in directories.

Your official business name, phone, and an address only if customers visit you.

Compare your name, phone and address on your site with your Google listing and directories.

Your website doesn't link to your Google map listing. (seen directly on your website)

For a business customers visit or call locally, a map link puts reviews and directions one tap away.

Link to your Google Business Profile from your website footer.

1. Find your business on Google Maps and copy the “Share” link.
2. Add it to your website footer as “Find us on Google” or “See our reviews”.
3. If you don't have a Google Business Profile yet, create one first at business.google.com.

Whether you have, or are eligible for, a Google Business Profile (businesses that serve customers in person or in a local area).

Confirm you have a Google Business Profile and that its details match your website.

We found few links to your social media pages on your website. (seen on your website's main pages; we may have missed something)

People often check social pages to see if a business is active. We only checked homepage links, not activity.

If you actively use social pages for the business, link the ones you keep up to date from your website footer. If you don't use them, skip this.

Which social pages you actually keep up to date, if any.

Open your site in a browser and look for it yourself — we read the pages as your server sends them, so content added later by scripts can be missed.

For local businesses, the Google Business Profile is often the first thing customers see.

requires Google Places data, which is not connected yet. Excluded from scores.

Your page title may not tell searchers clearly what you offer. (seen directly on your website)

The title is usually the headline people see in Google. Saying what you offer helps the right customers click.

Change your homepage title to name your main service and area, e.g. “[Service] in [Town] | [Company]”.

1. In your website builder, find the homepage “SEO title” or “page title” setting.
2. Write: what you offer, then where (if local), then your business name. Keep it under about 60 characters.
3. Search your business on Google in a week or two to see the new title.

Search your business name and main service on Google and see how your listing reads.

Your page may be less compelling when it appears in Google search results. (seen directly on your website)

Without a summary, Google picks its own text, which may not explain why someone should choose you.

Write a one-sentence summary for Google: what you offer, who it's for, and why to choose you.

1. Find the homepage “SEO description” or “meta description” setting in your website builder.
2. Write one or two sentences: what you offer, who it's for, and one reason to choose you.
3. Keep it to roughly 150 characters.

Search your business name on Google and see how your listing reads.

Search engines may be missing key facts about your business, like what you offer and how to reach you. (seen directly on your website)

This hidden information helps Google and AI assistants read your name, contact details and offerings reliably.

Ask your web person to add your business details in a format search engines can read (structured data).

1. This needs a small code addition. Ask your web person to add “LocalBusiness” or “Organization” structured data with your name, phone, address, hours and services.
2. Most website builders have a plugin or setting for this.

Re-run the check after making a change to confirm it's fixed.

Shows whether you appear when people search for what you offer.

requires a search results data provider, which is not connected yet. Excluded from scores.

Shows whether AI assistants mention you when asked for a recommendation.

requires an AI answer testing engine, which is not connected yet. Excluded from scores.

The pages we checked don't show customer proof such as testimonials or examples of work. (seen on your website's main pages; we may have missed something)

Real examples and testimonials give customers evidence that you deliver.

Show before-and-after roof project photos and genuine homeowner reviews.

1. Pick 3 genuine testimonials or examples of work you have permission to share.
2. Place them on the homepage, below the first section.
3. Add a name, town or project type to each, so they read as real.

Genuine testimonials, reviews or examples of work you have permission to share. Don't use invented or unattributed quotes.

Open your site in a browser and look for it yourself — we read the pages as your server sends them, so content added later by scripts can be missed.

We didn't see customer reviews featured on your homepage. (our best guess from limited evidence — please double-check)

Reviews on your own site can reassure customers, but they aren't independent proof.

Feature a few genuine customer reviews with a link to where they were posted.

Real reviews from customers (for example from your Google listing). Never write reviews yourself.

Check whether you have genuine reviews (e.g. on Google) worth featuring; we can't see external reviews yet.

Customers comparing options look at rating, number of reviews and how recent they are.

requires Google Places or another review data source, which is not connected yet. Excluded from scores.

Visitors may have trouble figuring out how to contact you or take the next step. (seen directly on your website)

If customers who want to call you or request an estimate can't see how, some will try someone else.

Add a “Request a free roof estimate” button near the top of your homepage and service pages.

1. Put one button in the top area of your homepage that people see without scrolling, on phones too.
2. Label it with the action customers want, e.g. “call you or request an estimate”, not just “Contact”.
3. Repeat the same button at the end of each main page.
4. Test it: from your homepage, you should reach a working form or phone number in one tap.

Ask someone unfamiliar with your business to find how to contact you within 10 seconds.

Visitors on a phone can't tap your number to call. (seen directly on your website)

If customers call you, one tap removes a step between them and you.

Make your phone number tappable and easy to see.

1. Show your phone number at the top of every page.
2. Make it a tap-to-call link (your web person, or your website builder's “phone link” option, can do this).
3. Test it on your own phone: one tap should start a call.

Re-run the check after making a change to confirm it's fixed.

Shows how your public presence compares with relevant competitors.

requires Google Places data to identify comparable businesses, which is not connected yet. Excluded from scores.