What we check, and how
Every report is built from these checks. Anything marked "Not assessed yet" is left out of your report's results and never counts against you. We never make up ratings, rankings, reviews or competitors.
- CheckedWebsiteLoads, secure connection, redirect to secure version, security header
Source: Direct request to your website. Limits: One visit from our server at one moment.
- Checked, with limitsWebsiteResponse speed
Source: Time to receive the homepage. Limits: Not a full page-speed test; doesn't measure images or scripts.
- CheckedWebsitePhone-friendly setup, page language, image descriptions
Source: Homepage code. Limits: Doesn't look at how the page actually looks on a phone.
- CheckedBeing found on GooglePage title, search summary, main heading, allowed in Google, page list (sitemap), robots file
Source: Homepage code, robots.txt, sitemap. Limits: Shows whether the basics are in place, not where you rank.
- Not assessed yetBeing found on GoogleWhere you appear in search results
Source: Needs a search results data provider. Limits: Shown as Not assessed. Never counted against you.
- CheckedBusiness detailsBusiness name, phone and address on your site; structured business data
Source: Homepage code and structured data. Limits: Reads what your site publishes; doesn't confirm it's correct.
- Checked, with limitsContent and next stepsContact path, tap-to-call, About/Team page, customer proof, hours, menu, pricing, service area, emergency or same-day service (plumbers, HVAC, electricians, roofers), shipping and returns, products and cart, docs and integrations
Source: Homepage plus up to 4 key pages it links to (about, contact, services, policies…). Limits: Content added by scripts after the page loads can be missed, so these are marked medium confidence. Only the checks that fit your type of business are shown.
- CheckedLocal presenceLink to Google Maps / Business Profile from your site
Source: Links on your homepage. Limits: Checks the link exists, not the listing itself.
- Not assessed yetLocal presenceGoogle Business Profile, other directory listings, details matching across listings
Source: Needs Google Places or a listings data provider. Limits: Shown as Not assessed.
- Checked, with limitsReviewsReviews or ratings shown on your own site
Source: Rating markup on your homepage. Limits: Self-published; not independently verified.
- Not assessed yetReviewsPublic review rating, count and recency
Source: Needs Google Places or a review data source. Limits: Shown as Not assessed.
- Checked, with limitsSocial mediaLinks to your social profiles
Source: Links on your homepage. Limits: Doesn't check whether profiles are active.
- Not assessed yetSocial mediaPosting activity and engagement
Source: Needs platform data access. Limits: Shown as Not assessed.
- CheckedAI assistantsWhether AI tools are allowed to read your site; structured data; optional llms.txt
Source: robots.txt and your site's code. Limits: Shows readability only.
- Not assessed yetAI assistantsWhat ChatGPT and others actually say about you
Source: Needs an AI answer testing engine. Limits: Shown as Not assessed.
- Not assessed yetCompetitorsComparison with competitors
Source: Not built yet; competitors you enter are saved for later. Limits: Shown as Not assessed.
- Checked, with limitsBusiness typeGuessing your type of business, with confidence and reasons
Source: Words and structured data on your homepage. Limits: Can be wrong; you can correct it on the report and advice updates instantly.
What the optional checklist score means
Reports use six areas: Online Presence, Search Visibility, Trust and Reputation, Customer Experience, Competitive Position and Website Quality. A completed, observed check earns 1 for a pass, ½ for partly met, or 0 for a failure. Each area's total is divided by its scored checks; the overall checklist uses the same formula across all scored checks, not an average of category percentages. Missing data and inferred-only signals are excluded. No scored checks means “Not assessed”, never 0 or 50.
“Checked” means evidence was returned for the checks in scope. “Partly checked” means some checks have limited evidence or part of the broader area remains unavailable. “Not checked” means no checks returned evidence. A score in a partly checked area describes only its observed website checks, not the whole area. These scores do not measure rankings, independent reputation, competitor performance or business growth. Demonstration scores use fictional checks clearly labelled as sample data.
How priorities are set: each finding is weighed by how important it is, how much it matters for your type of business and your goal, whether we confirmed it directly, how easy it is to fix, and whether something else should be fixed first (for example, Google must be allowed to list your site before improving how your listing reads). Findings are observations, not guarantees of more inquiries or sales.